In-House
Tindle
Next Gen Foods
Next Gen Foods’ plant-based chicken brand launched globally with irreverent tone and vibrant visual identity crafted to position TiNDLE as culturally disruptive, not just sustainable. The campaign unified EMEA, APAC, and AMER through cohesive brand world-building across digital, social, and print, igniting international momentum from day one.
Expertises
Creative Direction
Strategy
Integrated Marketing
Brand Design
Platforms
Digital
Social
Print
Plant-Based History
The campaign supported TiNDLE's expansion into all 50 US states and nine international markets within its first year, anchoring a $100M Series A, the largest ever raised by a plant-based meat company at the time. The brand positioning enabled rapid distribution through major foodservice channels and restaurant partnerships, validating an asset-light global growth model.
VISUAL IDENTITY
TINDLE US Launch
The US launch established a hard-flash visual language with saturated color blocking and raw energy, positioning TiNDLE within Gen Z aesthetic codes of authenticity over polish. The photographic direction prioritized spontaneous street culture over staged lifestyle imagery, anchoring brand identity in youth-led food trends.
