In-House
OnePlus X Hasselblad
Award-winning photographer Julius Hirtzberger anchored a cinematic brand film merging OnePlus mobile technology with Hasselblad’s photography heritage, establishing premium credentials through aspirational storytelling. The #TrueColors campaign scaled globally across EMEA, APAC, and AMER with integrated digital, social, and experiential execution designed to unify two brand identities under one narrative framework.
Expertises
Creative Direction
Campaign Strategy
Brand Partnership
Global Marketing
Platforms
Social
YouTube
Experiential
Moonbow
A moonbow activation at Tower Bridge recreated the rare atmospheric phenomenon using 60 tonnes of water and high-powered projection, capturing the true color spectrum invisible to the human eye in low light conditions. The PR stunt extended the #TrueColors campaign into experiential proof, demonstrating Hasselblad's Natural Color Calibration and its ability to reveal authentic color where human vision fails, while subtly nodding to the brand's lunar legacy.
PARTNERSHIP
Shot on
OnePlus X Hasselblad
Hirtzberger’s images proved the partnership premise through real-world capture, validating premium mobile photography capability with professional results. The photographer-shot content reinforced the wider #TrueColors campaign narrative, demonstrating authentic color reproduction as a counter position to filtered, AI-enhanced imagery, and inviting global audiences to share their own original stories.
